DRAFTO UNVEILS NEW BRAND, LOGO AND WEBSITE – COMPANY ENTERS NEXT PHASE OF GROWTH AND LEADERSHIP

COCHRANTON, PA – February 19, 2026

Drafto, a trusted American manufacturer of heavy-duty overhead lifting, rotating, and weighing systems for more than 80 years, today announced the launch of its newly refreshed brand identity, including a new logo and a fully redesigned website at www.drafto.com. The brand rollout reflects Drafto’s commitment to growth, innovation, and long-term leadership in the heavy-lifting and material-handling industry.

According to Stanley R. Celich, Chairman & CEO, Drafto, the new Drafto brand signals a clear evolution for the company, one that honors its legacy of craftsmanship, durability, and engineering excellence while positioning it for expansion. The updated visual identity and digital presence are designed to better reflect the scale, sophistication, and future direction of the Drafto organization.

“Drafto has always been built on the strength of its product and people,” said Celich. “Our best asset walks through the door every day, and now, our reinvigorated brand gives a nod to the company’s historic legacy and makes a statement about where we are going. We are investing in the future and innovating, while remaining firmly rooted in the values that have defined us for more than eight decades.”

The company traces its roots back to the early 1930s, when Drafto began as a metal-stamping operation and later expanded into larger machining and industrial products. Over time, Drafto became known for rugged, steel-mill-duty solutions such as Coil Lifters, RotaHooks, Hook Blocks, Rotaweigh Blocks, and Crane Scales and Weighing Systems, making Drafto the only heavy-duty NTEP-certified, legal-for-trade manufacturer in the U.S.

Drafto entered its next chapter of growth in mid-2025 following its acquisition by Celich Enterprises, LLC. Under Celich’s leadership, only the fifth CEO in the company’s history, Drafto continues to operate and grow from its Cochranton, PA headquarters while expanding its reach into new geographies, markets and applications across the heavy materials market.

Coinciding with the new brand launch, Drafto announced several leadership and staff updates to further support the company’s commitment to a long-term growth strategy:

• Dave Kiser will continue in his role as vice president of sales, providing continuity and technical leadership across customer solutions and product development.

• Tyler Huth was promoted to director of manufacturing operations, effective January 1, 2026, reflecting Drafto’s continued focus on operational excellence, efficiency, safety, and quality execution.

• Gary Thompson was promoted to Plant Manager, reporting to Tyler Huth. Gary has more than 30 years of experience with Drafto, most recently overseeing industrial controls.

• Kevin Stanko joined Drafto as estimating manager. Stanko brings more than 20 years of experience from Gulfstream Aerospace in Arizona, where he most recently oversaw Quality Assurance. His background in mechanical systems and manufacturing processes will further enhance Drafto’s ability to serve customers.

• Greg Staresinic was hired as corporate controller. A CPA with a Big Six accounting firm background and more than 20 years of financial leadership experience in manufacturing businesses, he will oversee Drafto’s financial operations.

• Bruce Wesley, who stewarded Drafto through a decade of growth, concluded his full-time role on December 31, 2025, and will remain available to the company in a consulting capacity.

“This leadership team reflects our commitment to building a disciplined, scalable organization with the talent and structure required to support sustained growth and innovation,” Celich added.

For more information about Drafto, its products, or its new brand, visit www.drafto.com.

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About Drafto

Founded more than 80 years ago, Drafto is a leading U.S. manufacturer of heavy-duty overhead lifting, rotating, and weighing systems. Known for its durability, customization, precision engineering, and safety standards, Drafto serves customers across steelmaking and heavy-industrial markets nationwide.