DRAFTO EXPANDS MIDWEST SALES COVERAGE THROUGH AGREEMENT WITH ADVANCED INDUSTRIAL MARKETING

Partnership Strengthens Drafto’s presence in Southern Illinois and Missouri for Heavy Material Handling, Industrial Lifting Solutions

COCHRANTON, PA – July 13, 2026

Drafto, a Pennsylvania-based manufacturer of heavy-duty lifting, rotating and weighing systems for demanding industrial environments, today announces it has entered into a sales representative agreement with Fishers, IN-based Advanced Industrial Marketing, expanding Drafto’s market reach into Southern Illinois and Eastern Missouri.

The agreement positions Advanced Industrial Marketing to represent and sell Drafto’s portfolio of heavy material handling equipment across a region with significant manufacturing, metals, material handling and industrial operations.

Founded in 1942, Drafto has a reputation for the highest quality, rugged and mill-duty equipment engineered for some of the toughest operating environments in industry. Its product lines include coil lifters, ROTAHOOKS™, C-hooks, slab tongs, ingot tongs, sheet and plate lifters, hook blocks, ladle hooks and beams, sheaves, service and parts, and precision weighing systems. Drafto’s NTEP-certified Legal-for-Trade weighing systems are designed to integrate into crane operations and support accurate, efficient material movement in heavy industrial settings.

“Drafto is focused on growth in underpenetrated markets through strategic relationships with organizations that understand heavy material handling and the consequences of downtime,” said Stanley R. Celich, owner and CEO, Drafto. “Adding our product lines to Advanced Industrial Marketing’s complementary portfolio brings opportunity, credibility, relationships, and a consultative approach, which aligns with how Drafto serves customers.”

Advanced Industrial Marketing, which is celebrating 28 years of service in 2026, assists industrial customers through a combination of sales representation, distribution, installation, consulting, procurement, and technical services. The company brings a relationship-based approach to manufacturers and industrial operators looking for practical solutions to production, maintenance, safety and material handling challenges.

“Drafto is a critical addition to the manufacturers we represent because its products address real operational needs in heavy industry,” said Rob Hruskoci, president, Advanced Industrial Marketing. “Our customers are looking for trusted partners, which can help solve difficult material handling problems, not simply sell run-of-the-mill products. Drafto’s engineering depth, product durability, and focus make this a strong fit for the industries we serve.”

By combining Drafto’s American-made equipment portfolio with Advanced Industrial Marketing’s regional sales coverage and customer-facing technical expertise, the two companies will focus on helping heavy industry evaluate, specify, and implement solutions for demanding lifting, rotating, weighing, and crane specialty service applications.

---

About Drafto

Drafto is a Pennsylvania-based industrial manufacturer delivering heavy-duty lifting, rotating and weighing solutions for mills, foundries, service centers and manufacturing facilities across the United States. Founded in 1942 and headquartered in Cochranton, Pa., Drafto provides rugged material handling systems engineered for safety, efficiency, durability and performance in demanding heavy-industry environments.

Learn more at www.drafto.com.

About Advanced Industrial Marketing

Advanced Industrial Marketing is an industrial sales organization serving manufacturers and industrial customers through sales representation, distribution, installation, consulting, procurement and technical services. The company works with domestic and international manufacturers and supports customers across multiple industrial markets, including manufacturing, metals, material handling, ports, mining and aggregates.

Learn more at www.advindmktg.com.